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Regardless of whether you market yourself on the internet or not, somehow, somewhere, you'll end up on there. Whether it's through a review or something else, you'll wind up on the Internet and as an alert online marketer, you'll need to know who's stating what about you. Whether it's great or awful, you can still handle it.
So how do you win the online reputation game? Here are some suggestions you may want to think about. Remember that negative reviews are not common; usually (unless you're doing something horribly wrong) reviews tend to be positive. however even positive postings need to be kept track of. Why? Well, there's a lot you can do with them, and these pointers will show you how.
1) Check free tools
Monitoring your reputation online does not need to cost you anything. You can do this with tools that are currently offered to you free. Yahoo and google both have monitoring tools.
They're very easy to use, all you do is go to the links, register for them and plug in the keywords you wish to keep an eye on. Remember that you're not doing this only to monitor who's talking or blogging about you, but also to track what's being said about your industry, so you can both keep track of news and engage in conversations with other blog writers. These include https://alerts.yahoo.com and https://www.google.com/alerts
2) Use RSS feeds
These will help you keep an eye on discussions on the Internet that include you, your industry, and your competitors. You can go to any of these websites to create these custom RSS feeds: google news, feedster, and google's Blogsearch.
3) Check online groups
Online groups may be another good location to look. If you have not registered for any groups associated with your industry, now may be a great time to do so.
Have a look at the groups on Facebook and LinkedIn.
4) Be strategic
It's most likely not a smart move to spend your days ferreting out every blog writer that publishes on your subject, so prior to you choosing to get in touch with a blogger, head on over to http://www.alexa.com to get some site stats. That way you can ensure that before you go the effort of getting in touch with the blogger, she or he has a broader audience than simply mom and Aunt Betty.
5) Pay for a monitoring service
Yes, it costs money. However, your time is valuable too. Just how much time will you save if someone else (a specialist) is monitoring everything for you and simply informing you to when an evaluation needs to be responded to? As a perk, they can focus on monitoring your companies reputation in addition to the market news at big.
Now that you have your monitoring tools in place, what's next?
Let's take a look at how you can constructively utilize this information. First you'll want to have a blog site. Why? You'll wish to utilize this blog as an online forum to address any news related to your industry or about your business. Do not wait until you need to publish something to begin a blog site. Establish one as quickly as possible so you're up and running ahead of that need to publish.
A blog site will humanize your company and assist you in establishing a relationship with your readers. Then, whenever your monitors notify you to a brand-new topic, a new review, or a new mention of your business, you can react by providing your own twist, insight or feedback.
Next, if you discover someone has talked about your business, reach out immediately to connect with them, provide them with your insight, or thank him or her for any favorable reviews or mentions you were given.
Do this in the same public forum where they shared their review.
Aside from monitoring, blogging, and online networking, another foolproof method to safeguard your reputation online is to have a lot of positive feedback, reviews, or mentions. Why? Because the good cancels out the bad. The Internet is very self-correcting in that way, so get out there and obtain some great "press," it'll pay off not just when it comes to having a great reputation, but also when someone is looking for info on your market or services.
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