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There are lots of options for how to design and create your business website these days, and while even a small business startup can easily establish a web presence, not all websites are created equal.
Creating content and designing a website can be challenging. You want a website that informs your customers about who you are and what you offer, and that prompts them to purchase your products or services. However, most websites these days are confusing, overwhelming, and generally ineffective at driving revenue.
You need to design your website to be a funnel. A funnel, in marketing terms, is a method of advertising that encourages potential customers to move through the process of gaining awareness, generating interest, and ultimately prompting an action to be taken. This action can be making a purchase or even just signing up for a weekly newsletter. You should have a very clear plan about what action you want visitors to take while engaging with your website.
What are the characteristics of a well-designed funnel website?
Has A Clear Story
Your funnel site should be a single page and should tell a very clear story. You don't want to confuse your visitors. Inform your viewers about who you are, what you offer, and what you hope to accomplish while they are visiting your site. This is your call to action, and it is an essential part of the story you want your potential customers to know about your business.
Utilizes Simple Navigation
There should be no confusion about how to navigate the site. Scrolling should be intuitive and any action should take the fewest number of clicks possible. Allow the flow of the website to naturally lead the users towards your call to action.
Is Mobile-Friendly
Over 60% of website users are believed to be accessing the site through a mobile device, and that number continues to grow every year. Failure to design a website that offers a good mobile experience is like leaving money on the table. Roughly 50% of consumers indicated that a poor mobile website experience would decrease their likelihood of making a purchase from that business. Odds are, that's over half your website visitors that you could be deterring from patronizing your business if you have a poor mobile user experience.
Offers Tracking and Analytics
There are dozens of tools available to track website views, including Google Analytics. With these tools, you can see which parts of your website are the most popular, as well as which areas that could (and should!) be improved upon. You can also learn a great deal about who is visiting your website, which will help you understand which of these visitors are likely to convert and which ones are not. This information can help you to improve your marketing techniques to those groups and boost your bottom line.
Clear Calls to Action
A funnel site is designed to invite viewers to take an action and in order to do that, you must have calls to action in a number of locations. Beginning or ending your site with a call to action isn't enough. You need have them strategically placed in 6 to 10 (or more) spots throughout the website, and they can be static, a pop-up or both, depending on the call to action.
Every call to action should be thoughtfully planned to avoid causing confusion. Do not have multiple calls to action right next to each other - for example, for visitors to sign up for emails and set an appointment should be in different locations. Too many different actions may cause them decision fatigue and result in them not taking any action at all. The calls to action should be clear, always encouraging the viewer to take the next step in the buying process.
Makes an Irresistible Offer
Last but not least, your website should make a clear and irresistible offer. These offers are lead magnets and can be very effective at driving new business. Place the offer in a very obvious spot on the website or as a pop-up, and refer to it in multiple calls to action.
It's time to get serious about driving new business with your website! By designing your website to be a single-page funnel with a focus on converting your website visitors, you can stop leaving money on the table and start converting your website visitors into customers or clients.
Ready to get started? Visit our website at banidadigital.com or click below to learn more about how we can help you improve your website and boost your bottom line.
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