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The holiday is not just a time for joyful celebrations but likewise an exceptional chance for brands to connect with their audience on a deeper level. One effective method to do this is by developing a 90-second holiday branding video that catches the essence of the season and spreads festive brand cheer. In this short article, we'll explore the art of crafting a holiday branding video that leaves a long lasting impact on your audience.
The Power of a 90-Second Holiday Branding Video
Why select a 90-second format for your holiday branding video? Here's why it works:
Concise Messaging
The 90-second format forces you to distill your brand's message into a concise and interesting narrative, making it more memorable.
Visual Storytelling
Video permits you to use visuals, music, and storytelling to convey your brand's holiday message effectively.
Joyful Appeal
A holiday branding video resonates with the cheerful spirit of the season, producing a sense of connection and goodwill with your audience.
Steps to Craft a Memorable Holiday Branding Video
Now, let's dive into the process of developing a 90-second vacation branding video:
Define Your Message
Figure out the core message you want to communicate through your video. Is it about sharing holiday wishes, showcasing your brand name's values, or promoting a festive offer? Clarify your purpose.
Storyboard and Script
Produce a storyboard that describes the visual elements and scenes of your video. Write a script that matches the visuals and delivers your message effectively.
Visual Elements
Incorporate joyful visuals, designs, and holiday imagery that line up with your brand's identity. Use warm and inviting colors to develop a holiday atmosphere.
Music Selection
Choose holiday-themed music or soundtracks that evoke the right feelings and enhance the festive ambiance of your video.
Narration
If your video consists of a voiceover, select a storyteller with a warm and friendly tone to tell your message.
Examples of Memorable Holiday Branding Videos
To influence your creative process, here are a couple of examples of holiday branding videos that have made an impact:
- Apple: "Share Your Gifts": Apple's vacation video tells a heartwarming story of creativity and generosity, aligning with their brand values.
- John Lewis & & Partners: "The Long Wait": Known for their emotionally resonant holiday ads, this video captures the enjoyment and anticipation of the season.
- Coca-Cola: "Holidays Are Coming": Coca-Cola's renowned holiday truck has ended up being synonymous with the joyful season, creating a sense of nostalgia and joy.
Spreading Out Festive Brand Cheer
A well-crafted 90-second holiday branding video has the power to get in touch with your audience on an emotional level, making your brand a part of their holiday traditions. By infusing the spirit of the season into your video, you can produce an unforgettable and merry experience for your audience while spreading festive brand cheer.
So, embark on the creative journey, infuse your holiday branding video with the magic of the season, and get ready to make a long lasting impression on your audience. Happy holidays and happy video crafting!
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