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Our modern world is undeniably a digital one. There are now so many high-tech tools available to us that every one of us may have instant access to a huge database of knowledge. Depending on your key audience and their interests, you may reach them through a wide variety of digital advertising channels.
Digital advertising has many advantages:
- You may focus on a select group of people to reach
- Your target audience can be simply measured
- Results can be seen right away (which will allow you to tweak your ad at any time)
What Are Digital Billboards?
Digital billboards are electronic billboards that you can place on your own or paid space. These billboards are essentially large screens that are capable of projecting digital content.
To use digital billboards, you’ll need to find a location with an unobstructed view of the sky and enough roof space to accommodate the billboard.
Once this is done, you’ll need to find a vendor who can help you create and install the billboard.
Digital billboards are often used for things like advertising, but they can also be used for public service announcements and events for large groups.
What Are Social Media Covers?
Social media cover photos are just like any other photos, right? Wrong! Social media covers are free digital billboards that serve as a wonderful promotional tool and showcase your company's strengths. Basically, it's a platform to advertise your goods and services. If you're using a cover photo on social media, now is the moment to ask yourself whether you're happy with it. There are a lot of resources available to you. Find out which ones work best for you by trying out a few. Keep in mind that videos can be used as cover photos on some social media platforms.
Photos and videos are all over social media. Social network cover images, in particular, are the most prominent visual element of your profile and a prime location to make an impression. They are also a vital strategy for boosting page visits and interaction on social media. Tweets with images get roughly 150% more retweets than those without, despite Twitter's focus on text. Images on LinkedIn accounts can improve interaction by 200% compared to profiles without any photos at all. Use these simple strategies to maximize the impact of your social media cover images.
Sites Where Social Media Can Be Used
Nearly all the major social media networks have space for you to include a social media cover. So, if you use any of these, start to think about how you can maximize your social media covers. Here’s some:
- YouTube
Ideas on What To Put On Your Social Covers
You may use your cover photo to:
- Introduce your staff and establish trust with your customers
- Highlight your offerings or services
- Promote your identity and raise your standing in the business world by promoting it
- Emphasize upcoming activities
- Explain to people what your business is about
How To Leverage Your Free Digital Billboard?
Now that you know the basics of social media covers, here are tips on how to leverage your free digital billboard:
- Use a simple image with a strong point of interest to draw people in.
The colors and images you use should be consistent with your brand's image.
- Create a unified look by matching your profile picture and cover photo. All of this will appear to be very well-planned and well-executed.
- Ensure that your cover photo renders properly on desktops and mobile devices. When creating your cover photo, it is important to properly align the components.
- Keep in mind that some social media platforms allow "calls to action" to be placed on the social cover image. Make visuals that serve to highlight that area of the page and urge users to click on it.
- Maintain consistent updates. Maintain an interesting and updated cover photo. New offers, seasonal shifts, and other events may all be highlighted with a cover photo. Think beyond the box and see what you can come up with.
If you only take one piece of advice from this post, make it the idea that social media cover photos may make or break your marketing strategy, but they can have a powerful effect on your audience and help you connect with them in a more genuine way.
If you already have a social media profile, it's obvious that you should upgrade this part.
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