Thanks to the pandemic, social media use went through the roof in 2020. For social media-savvy small businesses, this activity has been the catalyst for unbelievably rapid growth! Which means, now more than ever, having a strategy for social media posting for your business is critical for success.
Why Social Media Content Strategy is Important
Consumers are interacting more with businesses on social media. Customers engage more when you supply them with consistently high-value content. A study by ScienceDirect showed "brand loyalty of the customers is positively affected when the brand:
- offers advantageous campaigns,
- offers relevant content,
- offers popular content,
- appears on various platforms… "
Using high-value content with your social media presence builds trust. For example, a competitor may have a product similar to yours, but that is inferior in almost every way, and they are still raking in the cash.
They have a strong social media presence and work hard at it, getting more focused leads, quicker and cheaper!
On the other hand, many businesses create their Facebook (or Twitter or Instagram etc) page and then neglect it. They don't offer anything of value that draws a customer in.
That’s why shifting your focus to creating high-value content your customer wants and posting twice a day is a perfect recipe to jump-start your social media marketing to a new level, resulting in more engagement and sales for you.
It’s no secret that conventional advertising has gotten way too expensive for small business owners, and most have found social media to be the answer as to how they can reach their customer base with greater precision using more cost-effective methods.
We know that time is a constraint for every business owner and that every advertising dollar counts.
If you’re ready to make the most out of your social media presence, then contact us and our team of digital marketing experts will create a customized social media content strategy for you using beautiful imagery, high-quality content, and a powerful call-to-action to help grow your business.
To get started, all you have to do is contact us today for a free consultation to discover what we can do to help you improve your social media presence!
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